A Merchandiser's Blueprint to Commerce Studio
This blueprint is intended to teach you, the Merchandiser, everything you need to do with Commerce Studio.
Overview
As the Merchandiser, you primarily use Commerce Studio to increase product visibility and maximize sales and conversions. Set up Commerce Studio to align with your website frontend, from page layout to product card configurations. Use query rewrites and ranking rules to execute merchandising strategies, promotions, and improve underperforming queries. Analyze search behavior to enable upsell opportunities, by cross-promoting relevant items and serving banners in the frontend.
Next steps
As you begin exploring Commerce Studio, it’s essential to establish a solid foundation by setting up the platform according to your organization’s needs. Proper setup ensures you can make the most of its tools and capabilities while streamlining workflows. The next article walks you through the key steps to configure your environment, including system integration and initial preferences. By following these steps, you’ll create a well-prepared workspace for optimizing search and product discovery.