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Fusion 5.9
    Fusion 5.9

    Rule creation and refinementA Digital Marketer's Blueprint to Commerce Studio

    Creating and refining rules is a core task for Digital Marketers using Commerce Studio to align search behavior with business objectives. Rules help control how search results are displayed, ensuring they reflect pricing strategies, sales goals, seasonal trends, and other dynamic business needs.

    This article guides Digital Marketers through the process of defining, managing, and refining rules to achieve specific outcomes. Use cases include serving targeted inventory needs, automating promotions, and adapting search behavior to market trends. Rules can be grouped strategically to address complex requirements or prevent conflicts, ensuring they work harmoniously to deliver the desired results.

    Additionally, this article covers techniques for monitoring and moderating rule performance, identifying and resolving conflicts, and collaborating effectively with team members on rule creation and modifications. With these tools, Digital Marketers can ensure rules remain responsive, relevant, and aligned with evolving business goals.

    Automatically start and stop rule-based promotions

    You can configure ranking rules to align with seasonal or event-based sales and promotions.

    1. Create or edit a ranking rule in the rules wizard.

    2. Click Select Condition and then select the checkbox for Dates.

    3. Define the start and end dates that align with your campaign. Dates must be in ISO format, for example, 2024-12-10T19:29:34Z.

    4. Finish setting up the rule, and then click Publish.

    If a promotion underperforms, manually intervene to extend or change promotion parameters. If the promotion end date needs to be adjusted, edit the rule to reflect new schedules and communicate with relevant teams.

    Collaborate with team members on rule creation and modifications

    Depending on your company or organization, you may collaborate with team members and colleagues when setting up rules. The following is an example workflow you can use:

    1. A team member identifies the need for a new rule, for example, a seasonal boost for a product category.

    2. The team member creates the new rule in Commerce Studio and shares it with the team.

    3. Team members review the rule and provide feedback or suggest modifications.

    4. The original creator incorporates feedback and finalizes the rule.

    5. The team member publishes the rule and monitors performance, sharing results with the team.

    If there are disagreements or conflicting feedback:

    1. Set up a collaboration meeting to review different suggestions and reach a consensus.

    2. If feedback is not clear, run a short-term test of the different rule versions using A/B testing to compare the impact.

    3. Modify the rule based on testing results and team feedback.

    4. For large teams, implement a formal approval workflow to ensure rule consistency and avoid confusion among collaborators.

    Collaboration on rule creation and modification ensures that rules are aligned with the goals of multiple teams, improving the overall relevance and success of search strategies. Effective collaboration also minimizes errors and ensures diverse input is reflected in final rules.

    Next steps

    After mastering rule creation, you can focus on shaping the visual and strategic presentation of your search results. Effective merchandising strategies ensure that key products are highlighted and displayed to maximize visibility. The next article explores how to leverage Commerce Studio’s merchandising tools to showcase products strategically. By applying these strategies, you can influence purchasing decisions and improve overall engagement.