Commerce Studio
Commerce Studio is a suite of tools and capabilities that help you optimize search results and improve product discovery. Designed and built for search teams, Commerce Studio lets business users tailor the search and browse experience through powerful rule building, visual merchandising, and more.
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This article describes features that are only available in certain packages. See Lucidworks Feature Limited Availability for details, or reach out to your Lucidworks representative. |
Key features
Commerce Studio provides several core features for crafting your search experience.
Visual Editor
The Visual Editor screen lets you visually merchandise results sets and simulate and test outcomes. The options on this screen let you:
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Simulate search and browse experiences, including autocomplete, typeahead, query execution, facet selection, audience segments, and upcoming campaigns.
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See the effects of published and unpublished rules side by side.
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Understand how products receive their final ranking in any context.
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Understand the factors at play, including search pipeline influencers and how a query was processed.
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View product performance metrics for each item in the result set.
When you sign in to Lucidworks Platform, select the workspace, click Commerce Studio, and select the ecommerce configuration instance to manage. The Visual Editor screen is the default display. For example:
For more information, see Visual Editor.
Live Site Simulator
The Live Site Simulator screen displays what your customers will see and experience if you publish the configuration you are testing. You can test potential page, rule, and query rewrite configurations before you publish to your production site.
| Only rules set to published affect the results in the Live Simulator. To test published and unpublished rules, use the Visual Editor. |
You can access the Live Site Simulator if you click Preview Live from the Visual Editor screen. For example:
In the Live Site Simulator screen, enter search criteria and press Enter. The results display based on the rule configuration. For example:
Ranking Rules
The Ranking Rules screen lets you easily and intuitively manage your merchandising rules. You can create conditional rules based on queries, durations, and categories.
The rules affect the order products display in search results. The options on this screen let you pin, boost, bury, and block specific items in your catalog. You can also set facets, redirect customers to another page on your site, and more.
The people in your organization who would create and edit rules include the following personnel:
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Customer Experience Manager
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Product Manager
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Merchandiser
For more information about user roles, see Who is Commerce Studio for?
From the Commerce Studio screen, click Ranking Rules to display the screen. For example:
For more information, see Ranking Rules.
Rewrite
The Rewrite screen lets you configure rules to improve the query and generate more relevant results. In this option, you can:
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Replace and improve less relevant search terms in underperforming queries
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Correct misspelled words
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Rewrite phrases to match higher performing phrases
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Specify synonyms
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Remove unnecessary words
The people in your organization who would rewrite queries include the following personnel:
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Director of eCommerce
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Customer Experience Manager
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Product Manager
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Merchandiser
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Digital Marketer
For more information about user roles, see Who is Commerce Studio for?
From the Commerce Studio screen, click Rewrite to display the screen. For example:
For more information, see Rewrite.
Pages
The Pages screen lets you customize Commerce Studio to reflect how your website looks. The options on this screen let you add facets and recommendations, create sections, and configure typeahead settings to closely match the layout and behavior of your frontend. In addition, sections can be set to display in cards differently. The pages can then be used to simulate scenarios that test how effective the rules and query rewrites perform before you implement them in your live customer environment.
The people in your organization who would create and edit pages include the following personnel:
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Director of eCommerce
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Customer Experience Manager
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Product Manager
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Merchandiser
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Digital Marketer
For more information about user roles, see Who is Commerce Studio for?
From the Commerce Studio screen, click Pages to display the screen. For example:
For more information, see Pages.
Who is Commerce Studio for?
Commerce Studio is designed for business users and ecommerce teams, including directors of ecommerce, customer experience managers, product managers, merchandisers, and digital marketers. The ecommerce teams can use Commerce Studio to build search and browse experiences to drive relevant search results to end users, while leveraging robust review and publishing workflows.
Depending on the size and structure of your organization, one person may cover several of these roles.
Director of Ecommerce
Use Commerce Studio to help develop and execute the overall ecommerce strategy. This includes all aspects of the online shopping experience, from site performance and customer experience to search optimization and revenue generation.
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Optimize the search and browse experience and identify areas for improvement.
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Develop and implement search optimization strategies to drive organic traffic and achieve revenue goals.
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Analyze customer data and behavior to identify current and emerging trends and preferences.
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Optimize ecommerce operations for efficiency and cost-effectiveness.
Customer Experience Manager
Use Commerce Studio to ensure customers have a seamless and satisfying search-to-purchase experience.
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Conduct user testing and research to understand customer preferences and pain points.
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Implement changes to the search experience based on customer insights.
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Analyze search data to understand customer intent and preferences.
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Identify and address factors contributing to "no results found" queries (also known as "null results" queries).
Product Manager
Use Commerce Studio to oversee product assortment and strategy across all digital channels. Ensure that products are optimally positioned to maximize visibility, customer experience, and sales.
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Develop strategies to ensure that products are easily discoverable by customers.
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Strike a balance between promoting trending products and ensuring that evergreen products remain visible.
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Monitor inventory levels and ensure that in-stock products are prominently displayed and out-of-stock products are buried or hidden.
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Consider bundling or cross-selling to promote slow-moving items.
Merchandiser
Use Commerce Studio to oversee product merchandising across all digital storefronts. Ensure that products are effectively positioned to maximize sales and conversions, drive customer engagement, and maintain brand consistency.
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Develop and implement merchandising strategies to increase product visibility and discoverability on the website.
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Strategically place products on the website to maximize sales and conversions.
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Develop and execute merchandising plans for seasonal campaigns and promotions.
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Monitor the performance of seasonal campaigns and make necessary adjustments to optimize results.
Digital Marketer
Use Commerce Studio to drive traffic to the site through marketing strategies. Ensure that digital marketing campaigns align with search results and maximize return on marketing campaigns align with search results and maximize return on ad spend.
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Develop marketing campaigns that align with product launches or promotions.
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Optimize product pages and website content for relevant keywords to ensure that promotions and new products appear prominently in search results.
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Monitor and adjust strategies to maximize visibility during promotional periods.
Data Analyst
Use Commerce Studio to analyze search data and customer behavior. Uncover valuable insights that influence the merchandising strategies of the team.
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Track and analyze key search metrics.
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Identify areas of strength and weakness in search performance.
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Recommend data-driven merchandising strategies.
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Monitor performance over time to adjust strategies and recommendations.
About this documentation
Lucidworks' documentation is written to inform and instruct all users on product features and capabilities. If you want to leave feedback for the Documentation team, use the feedback widget or send an email to docs@lucidworks.com.
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Document types
Lucidworks documentation is categorized by document type, which is indicated under the title and on each search result. The following are descriptions of each document type:
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