A Customer Experience Manager's Blueprint to Commerce Studio
This blueprint is intended to teach you, the Customer Experience Manager, everything you need to do with Commerce Studio.
Overview
As the Customer Experience Manager, you primarily use Commerce Studio to help ensure customers can easily find products and have a smooth shopping experience. Use query rewrites and ranking rules to align search results with customer intent, and improve customer satisfaction by removing irrelevant products from the list. Personalize the search experience based on customer segment and loyalty tiers.
Next steps
As you begin exploring Commerce Studio, it’s essential to establish a solid foundation by setting up the platform according to your organization’s needs. A well-optimized query structure helps improve accuracy and relevance, directly impacting the shopping experience. The next article introduces techniques to refine your search queries and adapt them to meet specific business goals. By focusing on this area, you’ll enhance how users interact with your search and browse experiences.