A Data Analyst's Blueprint to Commerce Studio
This blueprint is intended to teach you, the Data Analyst, everything you need to do with Commerce Studio.
Overview
As the Data Analyst, you primarily use Commerce Studio to preview search behavior and simulate customer experiences. Use query rewrites and ranking rules to improve search relevance and return results based on pricing strategies, seasonality, and trends. Analyze search behavior and address poor results by burying underperforming and irrelevant products.
Next steps
It’s important to ensure that queries retrieve the most relevant results for your users. A well-optimized query structure helps improve accuracy and relevance, directly impacting the shopping experience. The next article introduces techniques to refine your search queries and adapt them to meet specific business goals. By focusing on this area, you’ll enhance how users interact with your search and browse experiences.