A Digital Marketer's Blueprint to Commerce Studio
This blueprint is intended to teach you, the Digital Marketer, everything you need to do with Commerce Studio.
Overview
As the Digital Marketer, you primarily use Commerce Studio to help align digital marketing campaigns. Create query rewrites to correct misspellings and increase relevant results. Use ranking rules to ensure promotions reflect in search results. Personalize the search experience to align with marketing campaigns by returning banners and redirecting to landing pages.
Next steps
As a Digital Marketer, the first step is to ensure that queries retrieve the most relevant results for your users. A well-optimized query structure helps improve accuracy and relevance, directly impacting the shopping experience. The next article introduces techniques to refine your search queries and adapt them to meet specific business goals. By focusing on this area, you’ll enhance how users interact with your search and browse experiences.