Introducing Commerce Studio and Analytics Studio
We are excited to announce the General Availability (GA) of Commerce Studio and Analytics Studio, two powerful platforms designed to enhance how businesses manage, optimize, and analyze their search and browse experiences.
Commerce Studio
Commerce Studio is a search management platform designed to give businesses precise control over search and browse experiences. It allows teams to dynamically adjust search outcomes based on business goals, customer behavior, and inventory priorities—without requiring technical expertise.
Key features
What Commerce Studio Offers:
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Intuitive search management: Use a visual editor to configure search results, simulate customer scenarios, and make changes in real time.
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Dynamic rule creation: Manage rules to boost, bury, block, or pin items, and apply conditions like user behavior, query terms, or seasonal priorities.
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Actionable insights: Inline performance metrics provide real-time feedback on the impact of your changes, allowing for informed decisions.
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Search optimization tools: Refine search results with query rewrites, misspelling corrections, and synonym management to improve relevance.
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Ranking transparency: Gain insights into how and why products are ranked, with tools to adjust search logic and ensure results align with business objectives.
Why Commerce Studio?
Control your search experiences
Search is one of the most critical drivers of ecommerce success, yet optimizing it can be complex. Commerce Studio simplifies this by giving merchandisers intuitive tools to directly manage and refine search outcomes without needing technical expertise.
Maximize business impact
With features like rule-based boosting, burying, and pinning, Commerce Studio ensures that high-priority products or promotions get the visibility they need. By aligning search outcomes with business objectives, teams can directly influence conversion rates and revenue growth.
Adapt to changing dynamics
Ecommerce is fast-paced, with shifting customer behavior, seasonal trends, and inventory challenges. Commerce Studio’s real-time tools allow teams to respond quickly, ensuring search results always reflect current priorities.
Reduce errors and save time
Manual search adjustments can be prone to errors and time-consuming. Commerce Studio automates much of this work while giving teams complete oversight, allowing them to focus on strategic decisions.
Empower every team member
Whether you’re a Merchandiser, Product Manager, or Digital Marketer, Commerce Studio bridges the gap between technical complexity and business strategy, making search optimization accessible and impactful.
Analytics Studio
Analytics Studio delivers powerful insights into search performance and user behavior, helping businesses understand what drives conversions and identify areas for improvement. It is designed to provide clarity on how search affects customer engagement and business outcomes.
Key features
What Analytics Studio Offers:
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Performance dashboards: Visualize KPIs like click-through rate, conversion rate, and revenue per visitor to track the effectiveness of search.
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Search behavior analysis: Explore trends in search queries, zero-result searches, and customer engagement to refine strategies.
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Product performance insights: Identify top-performing products and those needing attention, enabling targeted adjustments to boost sales.
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Trend identification: Real-time keyword analysis helps teams capitalize on emerging search trends, ensuring search strategies remain relevant.
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Inventory integration: Align search performance with stock levels to avoid promoting low-stock items or missing opportunities for overstocked ones.
Why Analytics Studio?
Understand your customers
Knowing how users interact with search and what they’re looking for is critical to delivering a better shopping experience. Analytics Studio provides the insights needed to decode customer behavior and address pain points like zero-result queries or underperforming facets.
Data-driven decisions
With clear dashboards and KPIs, Analytics Studio transforms raw data into actionable insights. Teams can see exactly what’s working, what isn’t, and where to focus their optimization efforts.
Boost conversion rates
By identifying trends in search behavior and aligning them with inventory and promotions, Analytics Studio helps businesses create highly relevant and engaging search experiences that lead to more sales.
Capitalize on trends in real-time
Analytics Studio lets teams identify trending keywords or products quickly, ensuring businesses don’t miss opportunities to meet demand.
Improve ROI on efforts
Whether you’re optimizing search rules, improving product data, or analyzing marketing campaigns, Analytics Studio ensures every decision is backed by data, reducing guesswork and maximizing the effectiveness of your strategies.
How to get started
Read the documentation
To make the most of Commerce Studio and Analytics Studio, it’s essential to understand its core functionalities and tools. Whether you’re optimizing search relevance, managing ranking rules, or refining query rewrites, these resources will guide you through key workflows and best practices.
Start right away. Review these key topics to learn about the following:
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Commerce Studio overview. This topic provides information about the key features and how you can use each to optimize search results and improve product discovery. In addition, it describes how different personnel can use Commerce Studio to perform actions to enhance your business goals.
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The Visual Editor. This is the perfect place to visualize your searches and start creating ranking rules to curate your search results in a visual and interactive setting.
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Ranking Rules. Create ranking rules manually as part of a wizard. This gives you fine-tuned control over each rule.
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Rewrites. Help improve user search behavior with misspelling corrections, synonyms, query rewrites, and more.
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Commerce Studio Blueprints. These user guides provide a deep dive into use cases, from start to finish, that align with your role. Start with the Merchandiser’s Blueprint and explore additional guides as needed.
Be informed. Start collecting signals to make data-driven decisions that power your business.
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Analytics Studio overview. This topic provides information about the basic functions of this offering, as well as key features and how they can be used to identify and enhance business performance. In addition, it outlines the process to set up signals and metrics, and describes the option to use item metrics in Commerce Studio.
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Signals beacon. Simple to set up and implement, this lightweight script collects the signals data needed to visualize customer search behavior.
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Metrics. View query, search, and revenue data in Analytics Studio through interactive charts and reports.
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Commerce Studio integration. See how Analytics Studio connects with Commerce Studio to support data-driven merchandising and decision-making.