Signals
The signals features in Analytics Studio include the signals beacon, which gathers query, click, cart-add, purchase, and facet usage signals from customer interactions on your site and the signals store for the designated workspace where signals are stored.
The following signals are collected:
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Query signals. When a user performs a search, a signal is recorded.
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Click signals. When a user clicks on a product, a signal is recorded. One example of a click signal is when a user clicks a search result, which is a strong indicator the result is relevant.
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Cart-add signals. When a user clicks to add an item to the cart, a signal is recorded.
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Purchase signals. When a user clicks to purchase the items in the cart, a signal is recorded.
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Facet usage signals. When a user interacts with the facets associated with the results, a signal is recorded.
If present in the signal, the information collected by the signals beacon and housed in the signals store for each signal is:
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Product ID
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Title
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Image URI
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Price
Overview of signals process
This section provides an overview of how to implement the use of signals in Analytics Studio. More information is detailed in additional topics.
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Analyze the queries, clicks, cart-adds, and purchases on your site to determine areas that could be strengthened to enhance your company’s goals.
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Create the signals store for the designated workspace. For example, you may have a testing workspace and a production workspace. The signals store for the testing workspace may contain data that would not be available in your production site.
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Add the signals beacon is to the
<HEAD>section of your site. This includes not only a header information, but specific field identifiers for the signals based on your site analysis. When the signals beacon is added, signals are:-
Gathered by the signals beacon
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Stored in the signals store
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Sent to Analytics Studio metrics that provide valuable customer behavior insights and can be used to improve your business
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