Product Selector

Fusion 5.9
    Fusion 5.9

    Personalization and targetingA Merchandiser's Blueprint to Commerce Studio

    Personalization and targeting are key strategies for creating a tailored and engaging search experience in Commerce Studio. This article explains how Merchandisers can leverage these capabilities to align search results with customer segments and business goals.

    Personalized search results can enhance the experience for loyalty customers, ensuring they see products and offers that resonate with their preferences. Merchandisers can also use personalization to enable upsell opportunities, strategically displaying complementary or premium products during the shopping journey.

    Additionally, this article covers techniques for returning targeted banner images to specific customer segments and redirecting users to custom landing pages based on their search terms. By implementing these strategies, Merchandisers can deliver relevant and impactful experiences that foster customer engagement and drive conversions.

    Enable upsell opportunities

    If you have high-performing products, you may want to cross-promote complementary products to increase average order value (AOV). For example, if one of your best-selling items is a pair of sneakers, you can promote socks and shoelaces to appear near the item.

    1. In the Visual Editor, navigate to the high-performing product using search or facets.

    2. Select the checkboxes for the items you want to cross-promote.

    3. Click Add Rule.

    4. Select Boost from the list of actions.

    5. This creates an unpublished rule. Go to the Ranking Rules page to publish it.

    Another option is to add a banner to your results payload.

    1. In the Visual Editor, navigate to the high-performing product using search or facets.

    2. From the Actions sidebar, click Add Banner.

      1. In the Banner URL field, paste the banner image URL. For example, https://example-site.com/assets/promotion.png.

      2. In the Banner Section field, you can specify where on the page the frontend should display the banner. For example, TOP. This is an arbitrary value used by the frontend.

    3. Click Add Banner.

    4. This creates an unpublished rule. Go to the Ranking Rules page to publish it.

    If upsell opportunities don’t perform as expected, adjust the rule to promote different combinations of products. Alternatively, create rules for different customer segments to show relevant upsell items based on past purchases or browsing behavior.

    Next steps

    Even with personalization in place, some search scenarios may yield poor results or fail to meet user expectations. Identifying and addressing these issues is essential to maintain a high-quality search experience. The next article outlines practical methods for diagnosing and resolving search-related challenges. These steps will help you ensure that search consistently delivers value to your users.