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Fusion 5.9
    Fusion 5.9

    Search behavior and resultsA Merchandiser's Blueprint to Commerce Studio

    Understanding and optimizing search behavior is a vital aspect of creating a responsive and effective Commerce Studio environment. This article focuses on how Merchandisers can analyze and refine search interactions to improve customer experiences and drive business outcomes.

    Merchandisers can simulate customer search behavior to identify potential gaps or opportunities in search results, analyze patterns to refine existing rules, and assess the impact of ranking factors on result relevance. Additionally, this article covers techniques for reacting to real-time search trends, ensuring the system stays responsive to evolving customer needs.

    Advanced features such as automatically adjusting facets based on customer behavior are also explored. These adjustments help tailor the search experience dynamically, ensuring customers are presented with the most relevant filtering options based on their interactions. By leveraging these tools, Merchandisers can refine search functionality to align with both customer intent and business objectives.

    Discover the effect of ranking factors

    As you create rules and rewrites in Commerce Studio, you should review how they affect your products' positions in the search results.

    1. In the Visual Editor, navigate to an item to review its metrics and ranking factors.

    2. In the item card, review metrics such as ATC, RPV, and CVR. If you don’t see these metrics, configure Inline Analytics in Item Card Settings.

    3. Click on the product to view more details.

    4. Review Ranking Factors and Applied Rules to see how these affected the position of the product.

    5. Adjust rules or ranking factors as necessary to optimize search results.

    6. Publish the rules and monitor changes.

    Next steps

    Analyzing search behavior lays the groundwork for personalizing the user experience. Tailoring search results to individual preferences helps meet specific user needs and increases satisfaction. The next article explores how to implement personalization and audience targeting effectively within Commerce Studio. By aligning results with user intent, you’ll create more engaging and relevant shopping journeys.