Product Selector

Fusion 5.9
    Fusion 5.9

    Merchandising strategies and visibilityA Digital Marketer's Blueprint to Commerce Studio

    Effective merchandising strategies are essential for aligning search results with business goals and enhancing product visibility. This article focuses on how Digital Marketers can use Commerce Studio to implement targeted strategies that boost key products and optimize their placement in search results.

    Key techniques include pinning products to align with marketing campaigns, creating curated product sets for specific audiences, and boosting visibility for seasonal or promotional items. Digital Marketers can also prioritize products in search results based on inventory levels, keywords, or campaign goals, ensuring that the most relevant items are prominently featured.

    This article also explores methods for optimizing the visibility of new product launches, leveraging digital campaigns, and testing different merchandising strategies to determine what drives engagement and conversions. By mastering these practices, Digital Marketers can craft search experiences that are both strategic and impactful.

    Promote products in digital campaigns

    You can configure ranking rules to align with digital campaigns. For example, set up rules that promote certain brands or models in line with your marketing campaign.

    1. Create or edit a ranking rule in the rules wizard.

    Add or edit a rule

    1. Click Select Condition and then select the checkbox for Dates.

    2. Define the start and end dates that align with your digital campaign. Dates must be in ISO format, for example, 2024-12-10T19:29:34Z.

    3. From the Add Actions list, select Boost Items, and then fill out Field Name and Field Values. Press Enter to add multiple Field Values.

    4. Click Next, and then click Publish.

    Next steps

    Implementing merchandising strategies lays the groundwork for personalizing the user experience. Tailoring search results to individual preferences helps meet specific user needs and increases satisfaction. The next article explores how to implement personalization and audience targeting effectively within Commerce Studio. By aligning results with user intent, you’ll create more engaging and relevant shopping journeys.