Analytics Studio
Analytics Studio is a service that receives the signals collected by the signals beacon, and collates the metrics into graphs that provide insights about user actions on your site. Information on the graphs include business metrics, query metrics, user behavior insights, and user action metrics.
For more information about viewing the consolidated metrics, see Analytics Studio metrics.
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This article describes features that are only available in certain packages. See Lucidworks Feature Limited Availability for details, or reach out to your Lucidworks representative. |
Basics of Analytics Studio
Site analytics is the process of collecting, analyzing, and interpreting data in your digital marketplace to understand customer needs, optimize the shopping experience, and drive growth. It lets you make informed decisions and adapt quickly to changes in consumer behavior and trends in user interactions.
Analytics Studio applies the concepts of site analytics to your search experience to gain insights into product performance and how search settings influence customer behavior. These search analytics include metrics that can help you make data-driven decisions to enhance sales, optimize search result layouts, and improve the customer experience.
Analytics Studio collects data about user (visitor) searches, browsing, facet usage, conversions, and more with the signals beacon. The signals beacon is an HTML code snippet, also known as a tracking pixel, that can be added to your site. After you customize the signals beacon for your search experience, the beacon is used to collect query, click, cart-add, purchase, and facet usage signals to generate a larger picture view of performance and behavior.
Key features of Analytics Studio
Business metrics:
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Track the impact of merchandising rules and campaigns on user behavior.
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Provide insights to refine strategies based on real-time data.
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Track key metrics such as total revenue, average order value (AOV), and conversion rates.
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Combine conversion rates and order values to assess the revenue per visit (RPV) as a way to evaluate the overall shopping experience.
Query performance:
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Track how effectively search queries lead to purchases using search conversion rate (CVR) to offer insights into search result relevancy.
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Measure user engagement with search results using search click-through rate (CTR), indicating the quality of search results.
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Identify searches that yield no results to help find gaps in the product catalog or improve search configurations.
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Identify search trends such as seasonal demand spikes.
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Provide insights into the performance of product and category searches.
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Find top performing products with high views and conversions to help enable targeted promotion.
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Identify underperforming products with high visibility but low conversions.
User action:
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Real-time monitoring enables quick adjustments based on live data, such as boosting trending products or addressing a high amount of similar zero-result queries.
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Track searches that end without user engagement to highlight areas for improvement in search relevance and usability.
Data visualization:
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Merchandisers can create personalized dashboards on the Analytics metrics screen that are tailored to specific KPIs and workflows.
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Charts can be configured for detailed insights on metrics like click-through rates, conversion rates, and revenue.
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Dashboards can be used to interpret metrics like keyword trends and search result engagement rates.
Importance of Analytics Studio
Analyzing search performance gives you better understanding of how your search results influence user interaction. By collecting, analyzing, and interpreting data, you can make informed decisions to enhance your digital presence.
Here are some reasons why Analytics Studio is important:
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Data-driven insights help identify business performance and customer behavior.
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Customer experience optimization is achieved by assessing how visitors use search and can improve customer interaction and satisfaction.
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Support inventory and supply chain management to reduce overstocking by promoting the appropriate items in search.
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Identify opportunities for increasing sales and improving profitability.
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Enable continuous improvement by adjusting search configuration strategies based on real data.
Get started
To get started with Analytics Studio, complete the following actions:
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Ensure you have appropriate user privileges to the Lucidworks Platform environment so you can configure and manage analytics features. For more information, contact your Lucidworks representative.
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Set up a signals store on the Analytics Studio screen.
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Install and configure the signals beacon HTML snippet to capture behavioral data such as search queries, clicks, purchases, and facets. In addition, you can tailor the tracking parameters in the signals beacon configuration.
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Select your signals store to access the Analytics metrics dashboard.
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Assign roles and permissions for team members to ensure appropriate access to the dashboard and its features.
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Customize dashboards and reports to align with KPIs and business goals, such as search performance metrics, product trends, and customer behavior insights on the Analytics metrics screen.
Combine Analytics Studio with Commerce Studio
Using Analytics Studio with Commerce Studio enhances your ability to measure, monitor, and optimize search and merchandising strategies.
Analytics Studio processes user behavior data captured by the signals beacon and then Commerce Studio uses this data to assist merchandisers with search and browse rules. Insights from Analytics Studio can provide information about potential rule adjustments in Commerce Studio, such as boosting underperforming products or burying irrelevant results for specific products or categories.