Product Selector

Fusion 5.9
    Fusion 5.9

    Rule creation and refinementA Director of Ecommerce's Blueprint to Commerce Studio

    A core task for Directors of Ecommerce is creating and refining rules in Commerce Studio to help align search results with business goals such as pricing strategies, sales goals, promotions, and seasonal trends.

    This article guides you through the process of defining, managing, and refining rules to achieve specific outcomes. Use cases include serving targeted inventory needs, automating promotions, and adapting search behavior to market trends. Rules can be grouped strategically to address complex requirements or prevent conflicts to deliver the desired results.

    Additionally, this article includes techniques to monitor and edit rule performance, identify and resolve conflicts, and implement effective team collaboration for rule creation and modification. These tools help you ensure rules remain responsive, relevant, and aligned with evolving business goals.

    Collaborate with team members on rule creation and modifications

    Depending on your company or organization, you may collaborate with team members and colleagues when setting up rules. The following is an example workflow you can use:

    1. A team member identifies the need for a new rule, for example, a seasonal boost for a product category.

    2. The team member creates the new rule in Commerce Studio and shares it with the team.

    3. The team reviews and suggests changes.

    4. The creator updates and publishes the rule, monitors results, and shares that data with the team.

    If there are disagreements or conflicting feedback:

    1. Set up a collaboration meeting to review different suggestions and reach a consensus.

    2. If the feedback is not clear, run short-term A/B tests to compare the impact of different rule versions.

    3. Modify the rule based on testing and team feedback.

    4. For large teams, implement a formal approval workflow to ensure rule consistency and avoid confusion among collaborators.

    Collaboration on rule creation and modification ensures that rules are aligned with the goals of multiple teams, improving the overall relevance and success of search strategies. Effective collaboration also minimizes errors and ensures diverse input is reflected in final rules.

    Next steps

    After mastering rule creation, you can focus on shaping the visual and strategic presentation of your search results. Effective merchandising strategies ensure that key products are highlighted and displayed to maximize visibility. The next article explores how to leverage Commerce Studio’s merchandising tools to showcase products strategically. By applying these strategies, you can influence purchasing decisions and improve overall engagement.