Query optimizationA Director of Ecommerce's Blueprint to Commerce Studio
Optimizing queries is a critical part of ensuring that search results in Commerce Studio meet customer expectations. This article focuses on how you can refine user queries to improve accuracy and relevance in search results.
Query optimization addresses common challenges such as misspellings, regional terminology, slang, abbreviations, and variations in phrasing. By improving the interpretation of user input, you can align search results with customer intent, enhancing the overall search experience.
This process involves analyzing search behavior, identifying patterns, and applying targeted adjustments to ensure queries produce the most relevant and effective results. Through query optimization, the search experience becomes more intuitive and responsive to diverse customer needs.
Rewrite vague queries to more specific terms
You can use query rewrites to redirect vague queries to more specific queries. This can help users find more relevant search results.
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On the Rewrite screen, click the Underperforming Queries tab then click Add New.
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In the Tail Query field, enter a query you’d like to improve. For example,
electronics. -
In the Improved Query field, enter the improved query. For example,
smartphones, laptops, headphones. -
Click Publish.
Next steps
Once your queries are optimized, you can take further control of search results by creating and refining rules. Rules let you adjust how content is displayed and prioritized, ensuring that search aligns with your strategies. The next article explains how to build effective rules and refine existing ones to meet dynamic business needs. This step allows you to deliver tailored experiences that resonate with your audience.