Product Selector

Fusion 5.9
    Fusion 5.9

    Search behavior and resultsA CX Manager's Blueprint to Commerce Studio

    Understanding and optimizing search behavior is a vital aspect of creating a responsive and effective Commerce Studio environment. This article focuses on how Customer Experience Managers can analyze and refine search interactions to improve customer experiences and drive business outcomes.

    Customer Experience Managers can simulate customer search behavior to identify potential gaps or opportunities in search results, analyze patterns to refine existing rules, and assess the impact of ranking factors on result relevance. Additionally, this article covers techniques for reacting to real-time search trends, ensuring the system stays responsive to evolving customer needs.

    Advanced features such as automatically adjusting facets based on customer behavior are also explored. These adjustments help tailor the search experience dynamically, ensuring customers are presented with the most relevant filtering options based on their interactions. By leveraging these tools, Customer Experience Managers can refine search functionality to align with both customer intent and business objectives.

    Automatically adjust facets based on customer behavior

    You can create rules that customize which facets appear in the search results. For example, if a user searches for childrens movies, you can enable the facet for movie rating, so users can further refine their results.

    1. Create a ranking rule in the rules wizard.

    Add or edit a rule

    1. In the Name field, enter a unique name for the rule. In the Precedence field, enter a number or use the default value, 1. Click Next.

    2. Click Select Condition, and then select the checkbox for Query. Select the Query Matching Method you’d like to use, and then enter your Search Terms. For example, select phrase, and then enter childrens movies. Click Next.

    3. From the Add Actions list, select Set Facets. Click Add Facets. In the Facet Field, enter a field to use as a facet. For example, product_brand_s.

    4. Click Next, and then click Publish.

    Next steps

    Analyzing search behavior lays the groundwork for personalizing the user experience. Tailoring search results to individual preferences helps meet specific user needs and increases satisfaction. The next article explores how to implement personalization and audience targeting effectively within Commerce Studio. By aligning results with user intent, you’ll create more engaging and relevant shopping journeys.