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Fusion 5.9
    Fusion 5.9

    Personalization and targetingA CX Manager's Blueprint to Commerce Studio

    Personalization and targeting are key strategies for creating a tailored and engaging search experience in Commerce Studio. This article explains how Customer Experience Managers can leverage these capabilities to align search results with customer segments and business goals.

    Personalized search results can enhance the experience for loyalty customers, ensuring they see products and offers that resonate with their preferences. Customer Experience Managers can also use personalization to enable upsell opportunities, strategically displaying complementary or premium products during the shopping journey.

    Additionally, this article covers techniques for returning targeted banner images to specific customer segments and redirecting users to custom landing pages based on their search terms. By implementing these strategies, Customer Experience Managers can deliver relevant and impactful experiences that foster customer engagement and drive conversions.

    Personalize search results for loyalty customers

    You can personalize search results based on a number of factors, including customer loyalty. For example, if a certain product is on sale for insiders, you can pin that product to the top of the search results.

    1. Create a ranking rule in the rules wizard.

    Add or edit a rule

    1. On the Add Conditions page, click Select Condition, and then select Field Value.

      1. Click Add Fields

      2. Enter the Field Name and Field Value for your insider-level customers. For example, loyaltyType and insider.

    2. Click Next.

    3. From the Add Actions list, select and then select Pin Items.

      1. Click Add Document, and then enter the criteria for the item you want to pin.

      2. Repeat this process for additional items you’d like to pin.

    4. Click Next, and then click Publish.

    Return banner images to segments

    You can trigger actions based on customer segment by using tags when creating rules. Create tags to segment rules by customer behavior, history, or loyalty tier. For example, add a banner to the results payload for VIP customers.

    1. Create a ranking rule in the rules wizard.

    Add or edit a rule

    1. In the Tags field, enter VIP.

    2. On the Add Conditions page, click Select Condition, and then select Field Value.

      1. Click Add Fields

      2. Enter the Field Name and Field Value for your VIP customers. For example, customerType and VIP.

    3. Click Next.

    4. From the Add Actions list, select Add Banner.

      1. In the Banner URL field, paste the banner image URL. For example, https://example-site.com/assets/promotion.png.

      2. In the Banner Section field, you can specify where on the page the frontend should display the banner. For example, TOP. This is an arbitrary value used by the frontend.

    5. Click Next, and then click Publish.

    Next steps

    Even with personalization in place, some search scenarios may yield poor results or fail to meet user expectations. Identifying and addressing these issues is essential to maintain a high-quality search experience. The next article outlines practical methods for diagnosing and resolving search-related challenges. These steps will help you ensure that search consistently delivers value to your users.