Responding to trends and marketing needsA Director of Ecommerce's Blueprint to Commerce Studio
Commerce Studio enables you to adapt search and merchandising strategies in response to evolving trends and marketing priorities. This article focuses on how to leverage the platform to stay aligned with both customer behavior and business needs.
You can quickly adjust search configurations, boost relevant products, or create custom rules to respond to real-time trends in customer behavior. Similarly, marketing initiatives, such as seasonal promotions or campaign launches, can be supported by tailoring search results to highlight featured products or offers.
By using these tools, you ensure that the search experience remains dynamic and relevant, effectively meeting both market demands and customer expectations.
Respond to marketing trends or customer behavior trends
If you notice new or unusual customer behavior in your search data, use Commerce Studio to experiment with alternative marketing strategies and respond to rising trends. For example, if you find that customers are opting for more dairy-free products, you can prioritize those in the search results.
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In the Visual Editor, run a query for
dairy-free. -
Select the checkboxes for the items you want to boost.
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Click Add Rule.
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Select Boost from the list of actions.
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This creates an unpublished rule. Go to the Ranking Rules page to publish it.
Pay attention to how different rule configurations affect product rankings and placements. Adjust as needed to ensure rules follow trends found in your search data.