Merchandising strategies and visibilityA Director of Ecommerce's Blueprint to Commerce Studio
Effective merchandising strategies are essential for aligning search results with business goals and enhancing product visibility. This article focuses on how Directors of Ecommerce can use Commerce Studio to implement targeted strategies that boost key products and optimize their placement in search results.
Key techniques include pinning products to align with marketing campaigns, creating curated product sets for specific audiences, and boosting visibility for seasonal or promotional items. You can also prioritize products in search results based on inventory levels, keywords, or campaign goals, ensuring that the most relevant items are prominently featured.
This article also explores methods for optimizing the visibility of new product launches, leveraging digital campaigns, and testing different merchandising strategies to determine what drives engagement and conversions. By mastering these practices, you can craft search experiences that are both strategic and impactful.
Pin key products to align with marketing strategies
Pinning key products makes them always visible, aligning with marketing goals and improving conversion for high-priority promotions.
More specifically you can pin products in specific positions in the search results based on different conditions. If pinned products underperform, adjust rules to rotate featured items or change positioning.
For example, you may want to pin a promotion about a particular brand of bathing suits for a pre-summer sale, or pin school uniforms for a back-to-school promotion.
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In the Visual Editor, locate the key product.
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Click the + Add button on the item and click Pin to create an unpublished rule.
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Go to the Ranking Rules page to publish it.
Next steps
To fine-tune your merchandising efforts, it’s important to understand how users interact with search and browse features. Analyzing search behavior provides critical insights into what your users are looking for and how they engage with results. The next article discusses ways to evaluate search behavior and interpret results to uncover patterns. These insights can guide future optimizations and enhance the user experience.