Query optimizationA Data Analyst's Blueprint to Commerce Studio
Optimizing queries is a critical part of ensuring that search results in Commerce Studio meet customer expectations. This article focuses on how Data Analysts can refine user queries to improve accuracy and relevance in search results.
Query optimization addresses common challenges such as misspellings, regional terminology, slang, abbreviations, and variations in phrasing. By improving the interpretation of user input, Data Analysts can align search results with customer intent, enhancing the overall search experience.
This process involves analyzing search behavior, identifying patterns, and applying targeted adjustments to ensure queries produce the most relevant and effective results. Through query optimization, the search experience becomes more intuitive and responsive to diverse customer needs.
Remove stop words to improve search relevance
To simplify queries and improve search results, filter out unnecessary words (also known as stop words) by using query rewrites.
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On the Rewrite screen, click the Word Removals tab, and then click Add New.
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In the Words To Remove field, enter the stop words you’d like to filter out of queries. For example,
the. -
In the Trigger Phrases field, enter the phrases from which you want to filter out the stop words. For example,
over the ear headphones. -
Click Publish.
Address plural and singular forms
If you notice discrepancies in the way that singular and plural forms of search queries perform, you can create query rewrites to ensure consistencys for users. For example, create a Synonym detection query rewrite for shoe and shoes if those queries perform differently.
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On the Rewrite screen, click the Synonym Detections tab, and then click Add New.
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In the Search Query field, enter a query you’d like to create a synonym for. For example,
shoe. -
In the Synonym field, enter a synonym for the query. For example,
shoes. -
Click Synonym Matching Method, and then select SYMMETRIC. This will ensure that both queries return results for each other.
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Click Publish.
Next steps
Once your queries are optimized, you can take further control of search results by creating and refining rules. Rules let you adjust how content is displayed and prioritized, ensuring that search aligns with your strategies. The next article explains how to build effective rules and refine existing ones to meet dynamic business needs. This step allows you to deliver tailored experiences that resonate with your audience.