Search rewriting is a way of modifying search queries so that they more accurately reflect the intentions of your customers. You can create a misspelling search rewrite, for example, to correct a spelling mistake that commonly occurs when searching for a particular product. The misspelled query will then produce the same results as a correctly spelled search.
There are four rewrite types:
In Predictive Merchandiser you can create search rewrites manually. You can also edit, test, review and publish the search rewrites that are generated automatically in Fusion from signals data.