Gain Insights

Site Search provides two kinds of insights:

Search Analytics – Search analytics data includes metrics for queries, results, and users:

  • Metrics for queries include information about the top queries and the top queries that returned no results.

  • Metrics for results include information about the most popular results and clicks on results.

  • Metrics about users include information about the browsers, devices, and web pages or apps from which users search.

Usage – Usage data for a specific time period. It includes:

  • A timeline of daily search totals

  • The average number of queries per day

  • The average response time

  • The click-through rate

  • The busiest days of the week

  • The busiest times of day