Search Analytics

Search analytics provide metrics for queries, results, and users.

Note
Site Search captures search analytics data from embedded modules and API requests. Searches and clicking results and so forth in the Admin UI don’t count toward search analytics metrics.

Query metrics

To view query metrics
  1. In the Site Search menu under Insights, click Search Analytics. The Queries tab is selected.

  2. (Optional) In the upper left, select a timeframe from the dropdown list – All Time (the default), Today, Previous Week, Previous 30 Days, or Previous 90 Days; the previous periods don’t include today. To specify a custom time period, select Custom Time Period, click From date and To date and select dates, and then click done.

Query metrics include:

Metric Description

Top Queries (chart)

Pie chart showing the most popular search queries, including queries that returned results and ones that didn’t.

Queries

Total number of user queries

Unique Queries

Total number of user queries, removing duplicate queries

Top Queries (table)

Table showing the query, count, and percentage of queries for the top queries. Under Promotions and Synonyms, Manage buttons give you quick access to manage promoted documents and synonyms.

Top Queries that Gave No Results (chart)

Graph showing the most common search queries that returned no results

Queries that Gave No results

Total number of user queries that returned no results

Unique Queries that Gave No Results

Number of user queries that returned no results, removing duplicate queries

This is an example of the Top Queries pie chart:

Top queries

Take actions for queries

From the Search Analytics page, you can take actions for specific queries. You can create a synonym mapping or manage promotions for the query.

Take actions

Create a synonym mapping

You can create a synonym mapping for a query listed under Top Queries or Top Queries that Gave No Results. To do so, you are taken to the part of the Site Search Admin UI for configuring synonym mappings.

To create a synonym mapping
  1. In the main menu under Insights, click Search Analytics. The Queries tab is selected.

  2. In the list of queries under Top Queries or Top Queries that Gave No Results, click more-actions.png[Actions] > Create Synonym.

    Site Search takes you to the part of the Site Search Admin UI for configuring synonym mappings, and automatically fills in the term under Mapping.

  3. Complete the mapping, and then press Enter.

Manage promotions

You can manage promotions for a query listed under Top Queries or Top Queries that Gave No Results. To do so, you are taken to the part of the Site Search Admin UI for managing promotions.

To create a synonym mapping
  1. In the main menu under Insights, click Search Analytics. The Queries tab is selected.

  2. In the list of queries under Top Queries or Top Queries that Gave No Results, click more-actions.png[Actions] > Manage Promotion.

    Site Search takes you to the part of the Site Search Admin UI for managing promotions, and automatically fills in the term as the query that triggers the promotion.

  3. Click Add Document and search for documents that you want to promote for this query, clicking Promote for each one you decide to promote.

  4. Click outside the Add Document search box to close it.

Result metrics

To view result metrics
  1. In the Site Search menu under Insights, click Search Analytics.

  2. Click the Results tab.

Result metrics include:

Metric Description

Most Popular Results (graph)

Graph showing the results that users clicked most often.

Total Result Clicks

Total number of clicks on results

Unique Result Clicks

Total number of results that have been clicked. Only one click is counted per result.

Most Popular Results (table)

Table showing the following for the top queries: the query, the total count of result clicks for the query, and percentage of total result clicks. Under Promotions and Synonyms, Manage buttons give you quick access to manage promoted documents and synonyms.

This is an example of the Most Popular Results pie chart:

Most popular results

This is an example of the Top Queries that Gave No Results pie chart:

Most popular results

Block a document

From the Results page, you can block specific documents.

Block documents

To block a document
  1. In the main menu under Insights, click Search Analytics. The Queries tab is selected.

  2. Click the Results tab.

  3. Scroll down to the document you want to block.

  4. Under Action, click Block.

    Site Search blocks the document.

User metrics

To view user metrics
  1. In the Site Search menu under Insights, click Search Analytics.

  2. Click the Users tab.

User metrics include:

Metric Description

Browsers

Browsers from which users search, shown in a graph and a table

Devices

Devices from which users search, shown in a graph and a table

Top Sources of Searches

Top web pages and apps from which users search, shown in a graph and table

This is an example of the Browsers pie chart:

User metrics