Rules Editor

Overview

The Rules Editor allows you to easily view, edit, create, enable, and publish rules powered by Fusion AI. Access the Rules Editor from the Fusion UI by navigating to Relevance > Rules:

Access the Rules Editor

For more information:

Signals data

Signals Data

  • Top Null Searches - The top search terms that yielded 0 results. A null search is considered a poor user experience. Use query rewrites to reduce the likelihood of a visitor receiving 0 results.

  • Top Search Terms - The most commonly searched terms.

  • Top Clicked Products - The most commonly clicked products or documents. This may include searches, recommendations, static links, or outside referrals.

  • Top Clicked Searches - The most common searches that resulted in a click.

  • Top Purchased Products - The most commonly purchased products. This may include searches, recommendations, static links, or referrals.

  • Top Purchased Searches - The most commonly purchased products that were identified from a search.

Tip
Use query rewrites to adapt your search results and guide visitors to top clicked and top purchased products.

Predictive Merchandiser

Predictive Merchandiser is an AI-powered merchandising tool that provides insights and recommendations for optimizing search results and product placement.

Predictive Merchandiser Board

Predictive Merchandiser is a separate offering from Fusion AI. See the Predictive Merchandiser documentation for more information.

Rules

Rules Editor Business Rules

The Rules screen is used to create Business Rules within the Rules Editor.

Business rules are manually-created formulas for rewriting queries. This is the most versatile strategy for creating custom query rewrites. It supports a variety of conditions and actions to address a wide range of use cases. When you need a very specific query rewrite, this is the best strategy.

Business rules are applied in the Apply Rules stage of the query pipeline.

Learn how to use the Rules Editor Business Rules.

UI elements

Facets

  • Action - The built-in rule action for the rule.

  • Status - Whether a rule is enabled or disabled.

  • Published - Whether or not a rule has been published.

  • Created Date - The date the rule was created.

  • Expiration Date - The date the rule will expire.

Rules list

The rules list can be faceted, searched, or sorted according to the various values the rules hold.

Rewrite

Rules Editor Query Rewrites

Learn how to use the Rules Editor Query Rewrites.

UI elements

Facets

  • Status - Whether a rule is enabled or disabled.

  • Published - Whether or not a rule has been published.

  • Confidence - The confidence score for the rule. A confidence score is automatically set by Fusion AI. It can be manually set for user-created rules. The confidence score is used, in part, to decided whether a rule is automatically published or not. See Query Rewriting concepts for more information.

    Note
    Confidence is not used for Head/Tail query rewrites.

Rules list

The rules list can be faceted, searched, or sorted according to the various values the rules hold.

Rule type selectors

There are several button at the top of the rules list that allow you to choose what type of query rewrite rule you’d like to work with:

Query rewrite rule types

  • Head/Tail - Replace underperforming queries with queries that produce higher click-through rates. Query improvements always require review before they are published. Schedule the Head/Tail Analysis job to get AI-generated query improvements based on your signals collection. See Underperforming Query Rewriting.

  • Misspelling - Fusion replaces misspelled query terms with their spelling corrections for better search results. Schedule the Token and Phrase Spell Correction job to get AI-generated spelling corrections based on your signals collection. See Misspelling Detection.

  • Phrase - Known phrases are boosted when they appear in new queries. Schedule the Phrase Extraction job to get AI-generated phrases based on your signals collection. See Phrase Detection.

  • Synonym - Synonyms are used to expand queries so that they include all known synonyms of the query terms. Schedule the Synonym and Similar Queries Detection job to get AI-generated synonyms based on your signals collection. See Synonym Detection.

Dashboard

Rules Editor Dashboard

The Dashboard screen is available as part of the Predictive Merchandiser, a separate offering from Fusion AI. See the Predictive Merchandiser documentation for more information.

Learn how to use the Rules Editor Dashboard.

UI elements

Data date range

  • Quick Range Selectors - Click one of the quick range selectors to facet your data.

    Data date range selectors

  • Calendar Selector - Use the calendar selector to specify a start and end date and time facet for your data.

    Calendar selector

Visitor data

  • Data Cards

    Data cards

    • Site Visits - The total number of visits.

    • Total Searches - The total number of searches performed.

    • Unique Visitors - The number of unique visitors to your site.

    • Average Session - The average length of time spent on your site.

  • Data Graph - Detailed information for the selected data card.

    Data graph